Plan de promoción turística en la parroquia Orianga del cantón Paltas de la provincia de Loja, para la reactivación turística.

Abstract

The objective of this research is to design a tourism promotion plan for the parish of Orianga in the canton of Paltas, using tools that will improve its visibility in the tourist market in the province of Loja. It will be done by collecting information from all the most important places or points where the most important natural and cultural tourist attractions are located, thus involving the local population, which will provide us with information of the territory and achieve the proposed tourist development. This project is based on four stages, each of which will specify the location of the territory, as its population is formed in the social, economic and environmental fields, using matrices, flowcharts, conceptual maps for the different themes to be developed, The information collected will be sought from reliable sources that allow us to support our work so that it can serve as a basis for research to be truthful and a guide to improve tourism activity in the sector. As a result, take advantage of the significant and important tangible and intangible wealth in the locality by making inventory sheets of potentially eye catching attractions, knowing the history of the community, the tourist activities that can be carried out, what tourist services are currently available and how it will help in the needs of people looking for a quiet and safe place to spend a day of rest. Also, modernize the village and its quality of life, for this reason it intends to create the promotion plan in the parish, to promote it as a tourist icon.